For best results either view this clip full screen by clicking on the monitor icon in the lower right-hand corner of the video player, or visit the video at Blip.TV.

This is a walkthrough of a new feed reader I’ve only just discovered called Feedly. Feedly builds on the power and functionality of Google Reader, incorporating a Firefox plugin, a variety of sharing options including Tweet posting, annotation, and share via email and features a very aesthetically pleasing visual layout.

Importantly, Feedly authenticates against your Google account and synchronizes your feed activities with Google Reader. This means any changes in Feedly are reflected in Google Reader and vice versa.

A few words on RSS
For the benefit of those who may not already be aware with RSS, content syndication, feed readers and the like, I’d like to include the following references.

According to the Wikipedia article of the same name:

“RSS is a family of Web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format. An RSS document (which is called a “feed”, “web feed”, or “channel”) includes full or summarized text, plus metadata such as publishing dates and authorship…They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place. RSS feeds can be read using software called an “RSS reader”, “feed reader”, or “aggregator”, which can be web-based, desktop-based, mobile device or any computerized Internet-connected device. “

RSS in Plain English by The Common Craft Show
I could expand and prosthelytize on the utility and fundamental greatness of RSS, syndication and feed readers, but this video by the Common Craft covers the concept far more effectively than I could.