In the last 12 hours I’ve met and held discussions with colleagues in Mexico and the Netherlands. In both cases the mood was quite relaxed and friendly. There were no particular aims or objectives; nor tasks or responsibilities to be “owned.” In the same way you’d have chats at the coffee cart or the water cooler, these discussions were both social and professional at the same time.
The fascinating thing about this is that I haven’t experienced the same combined levels of engagement, lighthearted social interaction and professional discourse elsewhere on the web. Certainly deeper thinking and communication takes place in blogs and synchronous discussion on Skype and Elluminate; but their nature is somehow different – it feels different.
Usage Comparison
Blogs offer reflective space and a forum to house resulting topical discussions via comments – both of which are professionally discursive in their own right, but arguably far less interactive and engaging. This would seem to be due to the largely text-based, asynchronous, hierarchical nature of blogs in which the thoughts of blogger are the focal point and the resulting discussion is more secondary. Moreover, the notion of a shared experience is minimal on blogs, since there is no real way of knowing who is concurrently reading the content. For everyone besides the blog author, the experience feels far more consumptive than participatory, relatively speaking.
With VOIP tools such as Skype and Elluminate, the synchronous nature of the communication gives rise to far greater levels of interactivity than blogs, and with it a greater sense of a shared experience. In the case of room-based VOIP tools like Elluminate, the opportunity to converge on a central space acts as a focal point for a group or network of individuals and can serve to create a sense of cohesion, continuity and community.
In the case of both blogs and VOIP tools however, I tend to engage with the discussion from a largely distracted position in which I’m typically doing several other things at the same time. In the case of Elluminate meetings in particular, I find it all too easy to lose interest in the discussion and fall prey to distraction. When you’re involved in the discussion this mode of communication can be very interactive and engaging; when you’re not, it can become background noise after a while.
Multiple Layers of Interactivity
In SecondLife by contrast you have a highly engaging, interactive environment that supports many levels of discussion – ranging from many-to-many (e.g. local chat in a central square) to one-to-many (presentation), to one-to-one (IM/private discussions).
Importantly, the interactivity is not limited to people in-world, but can include objects as well. This serves to create a far greater sense of engagement, since the user dictates what they pay attention to, where they go, and what they do. The graphical/multi-dimensional nature of the environment is particularly significant in that respect, since the visual elements result in a far more emersive realm than text or audio could possibly create by themselves.
As a result, I’ve found I can’t engage with SecondLife in a state of partial distraction – if I’m logged in, I’m paying attention. To be in-world is to be submerged in a 3-dimensional audio-visual experience of extraordinary depth and diversity, where interaction is both passive, active and interactive.
Implications for Engagement
For me personally, these multi-faceted, multi-layered characteristics have had some very interesting implications for maximising attention span and engagement.
Blog and VOIP communication is largely bounded by the topic of discussion. When lulls in conversation emerge there is little available to fill in the gaps, which can lead to minds wandering to completely unrelated subject matter; hence the importance of meeting facilitators in keeping the conversation moving.
In SecondLife this is less of an issue because so much of what users are exposed to is unrelated to their immediate conversations, which can serve to create a sense of continuity between bursts of discussion. Indeed it can serve to keep a discussion going by introducing a topical tangent, or segue to something else.
In effect there is much less pressure to “get to the point” or achieve a key outcome at the end of the discussion than exists in VOIP conversations or blogs; so interaction can be far more relaxed, conversational and rambling, while maintaining continuous levels of engagement.
Implications for Learning Space Design
If my argument as outlined above is indeed the case (e.g. with others and not just me), it would seem to highlight some important design elements that should be considered during construction in SecondLife.
For example, if a space is intended to serve as a social hub where learner interaction takes place, and the hope is to maximise interactivity and mutual exploration of educational subject matter then planting elements to instigate conversation would be wise. The importance here though would be to maintain the focus in-world rather than directing the learner to external sites, which could arguably break the continuity of their experience and impact on their engagement.
I’ll flag this as something to investigate and post about here later though, since I’d like to look for examples of this in practice first. If you have thoughts on this please make your opinions, experiences, or thoughts known!

Hi Mike,
Maybe it’s an issue of control.
Blogs have a sense of ownership of the space. Commenters are like houseguests.
In Elluminate with a presenter, particularly if the presentation is fairly static (unlike some, I consider slides to be static), the action is in the chat room — the “conversation” is there unless you have a microphone and are one of the “presenters”. The main space is controlled by those who speak.
So it makes me wonder whether the reduction in pressure to “get to the point” is facilitated by an environment where there is a feeling, even if a particular “place” is “owned” by someone, that everyone is just meeting up, as you say, like in a coffee house.
Or…maybe it’s an issue of purpose.
We host our online teaching meetings in Elluminate, and the more we do it, the more people jump in and participate. Conversation is focused on a few things, but there’s plenty of interaction, more like what you describe in Second Life. The purpose is what differs here — it’s conversation, not presentation. Both blogs and Elluminate (when used for slideshows) are presentation-bound.
Hi Lisa,
Thanks very much for the thoughts. That’s an interesting observation about Elluminate that hadn’t occurred to me for some reason.
I think purpose definitely comes into play here. In fact when I was writing this post the thought occurred to me that a formal meeting in SecondLife would feel far less like there was no rush to “get to a point.” Almost certainly there would be key agenda items to get through and much more of a targeted focus on outcomes – presumably with a meeting chair and/or facilitator.
So perhaps it’s an unfair comparison to make generally between Elluminate and SecondLife – either environment could be used formally or informally – and format and expectations may have as much of an impact on the conversation (if not more) as the environment.
I hadn’t really considered the notion that Elluminate could be used in an informal sense really, so it’s quite interesting to hear your experiences in that respect. It almost sounds like a chatroom in a way. Are the sessions you mentioned largely open-ended, or has the dynamic of the group evolved to the point where discussion flourishes regardless of format?
Having said all that, I wonder the degree to which the depth and diversity of SecondLife would actually pose a distraction to formal meetings rather than a benefit? Having never experienced a formal meeting in SL, I’m really not sure. Anyone have experiences with that?
Cheers,
Mike
Another thing to remember is that SecondLife is very conducive to having multiple simultaneous text backchannels, which longtime SL users are used to, since voice wasn’t around for the first couple of years of SL. While you can have private text chats in Elluminate, it seems to me (admittedly much more of an SL jockey) to be easier in SL.
I do think that SL has less of a sense of “ownership” than Elluminate, but that it’s a function not of the tool sets, but of how people expect the environments to be used.
Hi Jason,
Thanks for jumping into the conversation.
I know that Elluminate supports private messaging but I haven’t ever used it. For some reason I have far more trouble keeping up with multiple discussions there than in SecondLife.
I have a sneaking suspicion it’s related to SL having a far greater sense of perspective and 3 dimensional distance than Elluminate. So if I’m having a private IM chat in SL it feels on par with having a quiet conversation in a hallway outside a presentation, where I can distance myself from the bulk of the action if need be; whereas doing it in Elluminate feels like trying to have a private conversation in the middle of a crowded, noisy room, which is fairly overwhelming and get’s lost amidst the other discussions.
Having the SL option to leave private IM sessions open as tabs (and quickly move between them) is a nice feature that makes it easier to use I think. Then again I haven’t tried the option in Elluminate yet…
Re: Sense of ownership – Actually I do think that SecondLife has a sense of ownership – quite a strong one I think – but the nature of what is perceived as being “owned” I think is much different.
For example, there’s a pronounced differentiation between my avatar, land, clothes, groups, property and yours. Hence the reason people devote so much time to designing their physical appearances and islands I think.
In fact the nature of roles and permissions is far more complex and heirarchical too, but for some reason it doesn’t feel like that. Maybe that’s just me though
Cheers,
Mike