Jeremiah Owyang from Web Strategy by Jeremiah provides some interesting commentary on the attitudes and trends that drive adoption of new technologies in a post called “Social Media Early Adopters: Pioneers, Settlers, and Colonists“.
Owyang argues that users fall into one of three categories:
“Pioneers
Obsessed and enamored with the technology, this individual is always adopting the latest social technologies. This individual is fickle with tools, won’t establish loyalty to websites, may move when they see colonists adopt the tool.
Example: Often experimenting with products in their beta stage, this person will quickly move …