One of the really significant opportunities in blogs is the multi-directional flow of communication they facilitate. Blogs aren’t just a way to deliver content in the way websites are. They’re mechanisms through which interaction can occur between readers and bloggers – and importantly between readers as well – to the point where a vibrant interactive community develops around the topics covered in the posts.
In this sense the ability for a blogger to present their initial thoughts is important, but the conversations that emerge from this information is arguably …